Essential Factors to Adopt Responsive Web Design for Better Marketing

Web Design
Responsive Web Design

Responsive Web design is the hot term that is being tossed around a lot lately by many marketers. If you are thinking to get a website done for yourself or your business you will come around this term a lot. Responsive design supports optimization of user’s browsing experience by creating flexible and responsive web pages, optimized for the device that is accessing it. A responsive design websites that works well on a range of screen sizes and devices helps improve the search ranking of your website. While internet trends have a tendency to wither away with advancing tech coming every now and then, Exponential increase in use of the internet and the incredible number of web applications on tablets and mobile devices suggests that responsive website design is here to stay.

Benefits of Responsive Website Design

 

  • Increased Reach

 

Internet is used more than ever today for getting almost any information. People now have more access to multiple smart devices that can connect to the internet than they ever did. Traditionally a user is redirected to a suitable medium but responsive website design makes it easier to implement a single design across multiple devices. Sales of Tablets are expected to cross 150 million marks in the coming year, thus increasing your reach to almost 4.77 billion people around the world. This means that the need to optimize online content is even more important now for website owners and designers.

 

  • Improved Conversion and Sales.

 

One important benefit of a responsive design is unified look and feel across devices which lead to an improved user experience. The user does not get lost while browsing through your website on multiple devices thus reducing the bounce rate. Plus the user does not have to jump from device to device to get what they need. This improved consistency in the look and feel of the website facilitates easy navigation and has a positive impact on your conversion rates. The design improves the trust factor leading to more sales.

 

  • Centralized reporting and Analytics.

 

A responsive website removes the need to track user journey and redirections between your websites. You no longer have to worry about the conversion paths and funnels. Analytics tools like Google Analytics can effectively handle responsive reporting from multiple devices. A single report generated from all of your traffic and web activities will make monitoring and analysis easier and hassle free.

 

  • Increased visibility on Search Engines.

 

SEO campaigns are time consuming and costly is a given. You can change this by creating a responsive site. You will save a lot of time and this time can be utilized for focusing on just one website with unified strategy and tactics. Content rich websites rank higher on search engines and with responsive design you have to only create content once saving a lot of time and resources. Google also suggests that websites optimized for mobile devices rank better than others on search engines.

Multi device web device is beneficial on many levels and the way we are advancing towards mobile use it is pretty evident that responsive design is not going to go anywhere anytime sooner.

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