Another noteworthy breadcrumb in this direction was dropped As of Google is finally switching to a mobile-first indexing. This change might have significant SEO implications if your website isn’t mobile-optimized/Responsive.
From 2015 Google realized “more Organic Google searches take place on Phone devices than on PC”. Mobile-first indexing is Google saying that, it will crawl and index the Responsive version of a website instead of the desktop version.
The goal is to ensure that the majority of searchers are seeing the organic search results that actually match up with the requirement they’ll see on their Mobile.
Mobile-first Indexing is the Google Priority.
The news is spreading like wildfire and the chatter about Google’s mobile first indexing update being rolled out on March 27th or 28th.
There has been an increase in talk about the update on SEO communities. It is mostly believed that these are just tweaks to the core update that took place this month.
So what is Google’s mobile first index change?
According to Google Mobile first Indexing means, Mobile-first indexing is exactly what it sounds like they will crawl and index the mobile version of a site instead of the desktop version.
The main goal is make sure the majority of searchers are seeing search results that actually match up with the content they’ll see on their phones.
It just means that the mobile version of your website becomes the starting point for what Google includes in their index, and the baseline for how they determine rankings.
Also it’s a “mobile-first” and not a mobile-only index: so people with only a desktop website do not need to worry.
If a site has not developed a mobile-friendly version, the desktop site will still be included in the index. Regardless lacking a mobile-friendly experience may impact negatively on the rankings of your website.
“And a website that gives a better mobile experience has the chance of receiving a ranking boost even for desktop searches.”
In 2015 Google realized “more Organic Google searches take place on Phone devices than on PC” and hence the beginning of a new Mobile first indexing system.
You should take into consideration the fact that its “Mobile-first” which means that the Mobile version will be considered as the core primary version of your online available platforms.
So optimizing your content on a desktop site for mobile and/or creating a responsive website will not in theory have much of a change in your website’s performance in search results.
However this update does suggest that the complete indexing system will experience a role reversal in the way Google thinks about Content on a website and its manner of prioritizing crawling and indexation.
Up until now the desktop site was considered the primary version and the mobile site was treated as a secondary or altogether an alternate version.
What should I do about mobile-first indexing?
Although there’s no need to panic right away as the program is in its earliest stages and will be rolled out slowly to websites that are considered by Google ready for this change.
According to Google’s, if your website is responsive or even identical in both versions, you may not have to do anything differently.
That said, even with a totally responsive site, you’ll want to ensure that mobile page speed and load time are prioritized and that images and other (potentially) dynamic elements are optimized correctly for the mobile experience.