As a marketer, we spend plenty of hours and energy into our digital marketing plans. But, how we will get to know if it’s working? Or not!
Making your company to the top of the charts is less about razzle-dazzle and more about digital marketing solutions.
The improvement or renovation of a digital marketing strategy relates to transforming or trying different actions to fit your business goals. So the approach you adopt for your business defines the track of your goal achievement.
Few indications show that it’s high time & you must renovate the
Some signs are – like sales & revenue – are clearly telling than anyone else. However, there are many other, less noticeable signs that notify and warns you about the potential downfall of your business.
Don’t wait until it’s very late to notice them – here is the article – that will help you understand when you should implement a new digital marketing strategy.
1. Increase in site visitors, But not enough customers
Weak website conversion is when your website gets many clicks and visit but hardly a few of them or some time none of them buys a product or services. Thus, this is 1 of the common indications that your marketing brands or offerings are not resonating with the right audience.
Isn’t it discouraging? Yes, but there are solutions by which you can avoid it.
In such a situation, you must avoid being dejected and take the actions of growth rate optimization or CRO, under consideration.
You can now execute a valid analysis to spot out the shortcomings of your website based on tracking the visitors’ on-site responses applying CRO. Where exactly what’s wrong? Is your offerings or services unclear and Is your form complicated? Identify specifically what is wrong and A/B test a solution.
Finally, update everything following the outcome of the analysis.
2. Dropping down from Google’s radar
Usually, to grow the brand’s visibility or popularity, website owners rely on good SEO- search engine optimization.
If you maintain a track of your SEO ranking you will notice that your website is decreasing in authority, In such case, all you need to do a few things listed below:
Review the links on your site are running well or not
Try to Link relevant internal pages to each other
Make use of excellent tools that will help you assess each page on your site is ranking for the most appropriate keyword
When your SEO is not working effectively, it’s time you must pause concentrating on your additional marketing plans and fix it before it affects you severely. You can also learn and understand more about how to leverage SEO perfectly here.
3. A responsive website gets down
Sometimes visitors may come to your website, but they leave the site within a few seconds. It keeps you why as you spend time generating a lot of high-quality content.
With the help of Google Analytics, you can compare your website’s bounce rate every month.
If this is occurring with your website you must look into a decreasing rate of your site’s loading time – site visitors leave websites immediately when it takes a long time to load. You need to fix the problem quickly.
4. Email sign-ups are reducing
Receiving New email sign-ups are clear indications that people like and are interested in your offerings.
So, this will keep you creating the list of email firmly. But, if suddenly, you notice that the number of e-mail sign-ups is on the drop month by month, it indicates that your landing pages or offerings aren’t working effectively.
Thus, this can be a severe concern as the low the emails, the lower the leads. And it can also impact your business.
To fix this issue, you must check your email sign up process and forms.
5. Effective and Clickable Contents
If your users or site visitors aren’t clicking on your content, engaging with it and sharing it, then you must find out why.
You may feel depressed when you notice that visitors rarely click on your content even if you keep updating it regularly. Here, one of the ideas which may be lacking from your vision.
Including a view in finding a solution, take a closer peek at your content and check out whether it actually meets with the demands of your audience. If you know your audience, it will essay to find clues that can assist you in writing more appropriate and quality content. I want to suggest you learn some useful tricks regarding content writing.
One more problem is that if your content isn’t ranking in the google search results, users won’t read it because mainly for 2 reasons- they can’t find it or they can’t understand it. Even, you may have posted quality content, but ranking in the google search results can be challenging when you’re up on some higher competitors.
This runs back to the SEO – you must leverage your SEO efficiently if you want users to find and read your content and hit a click on it. You can also add “Call-To-Action” content on your website wherever it’s necessary.
A well-adopted digital marketing strategy is the key to success in an online business market.
Just you need to focus on signs that your plans may or may not be running as efficiently as they should.
To summarise, these indications usually are multiple visitors but rare customers, low genuine signups to your email list, lesser clicks on your content, offerings and a dropping website ranking.
To conclude: When you observe such indications, research and analyze why such thing is occurring and try to make changes accordingly. It’s essential to maintain and keep a track record of your progress and continually, rebuild your strategies for your business to be successful.
I am Daniel Dixon I have skilled in DM and I perfect in SEO Onsite Optimization or Off-site optimization, Google Adwords, Google Analytics, or more tools.i have been working with Techtiq Solution.