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Modern Software Development: The Big 4 vs Smaller Development Agencies

big4 vs smaller development companies

Businesses expect new and fault proof software for an edge in the unforgivingly competitive world. Modern software development companies are expected to adopt and implement the principles of safety, agility, integration and continuous improvement to produce better solutions at a reduced cost. The big four tech firms have always been the go-to companies for all software solutions. However, many clients are now learning that bigger is not always better. Small software development companies are better at modern software development than the big 4.

Modern software development

Current and future software development practices are aimed at not only improving the efficiency of your company but also enhancing user engagement and customer loyalty. The software products that come out of the streamlined pipelines will enable you to make a first big first impression on your audience. It could be an ecommerce website, database management system, a mobile app or an operating system – the success of your company crucially depends on the successful development of these products.

Modernism in software development leans on core values and principles that include transparency, automation, and democratization. These trends not only lower the costs of the new software projects but also lead to better software products.

Recently, Accenture got sued by Hertz for a botched website development project. What they delivered was not only too expensive but also late, defective and not user-friendly. Accenture, like most big four software companies, is stuck in the old way of doing things leading to deficient deliverables, that you most likely would not get working with a smaller competent web development company.

Why aren’t the “big four” firms Good at Modern Software Development?

The practices as mentioned above are now the conveyer belt in many up and coming software enterprises. They enable these firms to execute a big vision and deliver products that match client expectations. Why the big four fail at software development could be because of many issues, among them:

Too many people working on the same project

Accountability and transparency becomes questionable. One might think that the presence of many developers in the big four can help in quick turnaround of projects. It rarely is the case. Too many people on a project actually can lead to failure.

There will be compromised quality stemming from misunderstandings. Communication will arise as a significant challenge too. The different sections of code created by many different developers can create problems when integrated later.

Resistance to change

The big 4 have deeper roots in the IT industry, and they probably employed the best brains at the time of their establishment. These are the same project managers who are slow to adapt to trends in software development. They will be resistant to new project management tools that can help them deliver excellent solutions. These include modern systems that small, up and coming firms are usually so flexible to adopt, such as Agile, DevOps and Lean Development among others.

No end-user involvement

The big four tech firms started in a world of few options. Users had no better or cheaper apps, search engines or computer software back then, and they were more than happy to accept what was produced by the pioneer companies. That has long since changed. Unfortunately, the big tech companies still underestimate the importance of end-user involvement during the development projects.

Businesses therefore often end up with fantastically designed software that means nothing to the users. They are either too complicated with various functionalities, or just not built to their tastes and expectations. End-user involvement is one aspect that small software companies excel at.

Distracted focus

Especially in the MVP stage, the Big 4 always try to do more at the same time. In reality, you cannot be everything to everyone. The more these companies try to do, the less they do well. It often leads to higher costs (which are eventually passed down to the client) and complexities that compromise quality. It’s all about focus. Mature tech solution companies often fall into the trap of handling too much at once

Adding developers towards the end

This is a modus operandi too often witnessed in big tech firms. Developers are shuffled around by project managers often with little consideration of how it affects output. That leads to many errors in software development because the new additions don’t have a full understanding of the projects.

Corporate over-ambitiousness

The big four are too concerned about closing the deal than actually hearing what the client expectations are. They often end up overpromising. The unrealistic projections and the unclearness on client goals and fine details often end up frustrating the entire project.

Why should you Work with a Smaller Firm like Techtiq Compared to a Big Four Firm?

Small software development firms can help you meet your new software needs. These are companies that are eager for growth. and therefore adopting modern software development systems, tools and principles are one of their objectives. A small firm like Techtiq gives its clients personalised products and services and build digital experiences that excite customers and employees.

An up and coming software companies will likely divert all their attention to helping clients to discover, design and implement digital solutions. These are tech solutions that will improve the way businesses operate and interact with customers. These solutions will spearhead collaboration and growth.

Small effective teams

Most of them are agile software companies organized with highly talented and self-motivated teams. The small firms are client-centric, and they display perfection to the tiniest details. These companies might have few employees, usually 20-100 developers as opposed to the thousands of developers employed by the Big 4. Nonetheless, the small teams are more efficient than bigger teams.

There is less bureaucracy with the small teams. Developers are responsible and accountable for their roles during mobile app development, web designing or any other software project. These individuals are also continuously involved in learning and adopting the efficient practices of modern software development.

Client-focused development

Small software development firms are unaffiliated and trustworthy. They operate on the principles of integrity and client satisfaction. The firms often go to great lengths to ensure that every small detail of the project is as per the client expectations. These tech companies operate on new generation models of integration, constant improvement and usage of customer sentiments as feedback into development activities.

Remember that computer software is usually an automated approach to a problem. It could be in a domain or context that is well known to the intended users of the software. The context defines data that the users should work with and the similarities between the data types. Big 4 firm’s software developers are most familiar with technologies that deal with general data. They handle algorithms and structures with little concern for the importance of the data in the process.

With small firms that have adopted modern software development principles, the developers have shifted intent to being concerned about the automated solution and the working domain of the client. These developers invest time to learn the client’s vision, values and the crucial data necessary in the automation process.

Quick turnaround on projects

The beauty of getting your software development needs from a small tech firm is that they will make you their priority. There is less client competition in this case, unlike with the Big 4 where developer attention is split between countless projects.

Relevant solutions

Small tech firms work to deliver professional guidance on the right technologies and engineering designs for your future application. They design workable scalability road-maps and devise strategies on how to ensure the highest levels of automation. They create various computer applications, mobile apps, and websites from scratch. Their services are comprehensive, informed by an in-depth analysis of client needs and the market.

Custom software

You share your specific needs and preferences, and the small firms dedicate their knowledge, skills and resources to transforming your vision into reality. The custom software development expertise in small tech firms can range from platform-based solutions to company platforms in finance, retail, healthcare, education and telecommunication among other industries.

Adaptability to change

For a complex client problem that needs software automaton, the perfect solution should have to be timely. To manage that, software developers need an understanding of the requirements and a perspective of how the software should turn out to be. It is usually a complicated learning process for developers and clients alike. Small tech firms excel at spending enough time with the clients to work out preliminary requirements and to factor in changes as they arise during the development process

Improved performance /productivity

For clients that want a workplace brimming with colorful results and improved productivity, it is crucial to partner with the right software developers. Current software practices often usher in efficiency to existing workflows in organizations. Small tech firms can help you get there using version control systems. such as Mercurial to spearhead digital transformation among customers and boost performance levels.

Cost saving with microservices

Modern applications that rely on networking can now use Microservices architecture (MSA) infrastructure. It is a distributed network architecture that reduces network redundancy and enables horizontal scaling. Small tech firms that have adopted this system of development will break up a single application into individual deployments according to business needs. A small application could help in analytics, payments, and authentication all at ago.That will help in saving clients’ money in the long run.

Small tech firms are outcome-driven

Outcome driven software development encourages speedy and lightweight software development. This style of development defines goals as opposed to tasks and assigns different goals to each member of the team. Each person will be fully responsible for meeting that goal. The result is usually better, and software projects are completed faster.

For companies that need great software results at a reduced cost, small software development firms are the answer. The modern software development practices, tools, and systems that they have adopted help them deliver the best outcomes, quickly and affordable.


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Chris Peter Kimera is the co-founder of TechTIQ Solutions, a software development agency in London. Chris is very passionate about building highly effective outsourced product development teams that build game-changing solutions


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