Designing for E-commerce online store is an extremely competitive field because your rivals are just a click away.
If a customer is more likely to divulge his interests into another website if you cannot capture their attention is a short period of time.You will have to make sure your customer friendly and as easily usable as possible.
You have to make navigating and buying process as easy as possible. The following tips will help you make the best use of your website and get better conversion rates.
- Call to action and Sing-Up Buttons
Do not use lengthy sign-up forms that can take a few pages to register to your site. A simple email address and a password is all that you would need to get things started. A call-to-action buttons will help in building higher conversion rates and improving your website’s usability. So make these call-to-action buttons stand out.
Keep in mind the button size, font, color and word positioning. All of these elements need to be very clear and in contrasting color which will stand out from your website background.
- Guest Buying without registering.
Online shoppers hate the long sign-up processes before making a purchase. Allow guest users to checkout products without the having them to register, then later give them a choice if they want to sign up, to make the next buying experience easier? This technique is known to increase sales, improve customer retention, and reduce cart abandonment.
- Search options
Search options helps customers to find whatever they are looking for, making their shopping experience more direct. They don’t want to go from one page to another, read multiple descriptions of every product you have in your online store, just to find what they are looking for. Adding search functionality with category refinement is highly advisable for an e-commerce site that has a wide variety of products.
- Shopping Cart
A good e-commerce website has proper content management and personal detail security system embedded in them. You should be able to make the Shoppers feel confident in buying products at your webstore, so you need to assure them that your site has features to protect their privacy. You can get a trust certificate like VeriSign and an updated SSL certificate to build up customer trust.
- Suggest Related Items
Helping customers with items related to their purchase help save the customer’s time and in process helps increase revenue and customer retention.