The Ultimate Guide to Ecommerce Mobile App & M-Commerce
Its 2018, several retailers are now realizing that mobile sales are slowly overtaking desktop sales, and 70% of ecommerce transactions take place on a mobile device.
In a report generated by Criteo.com, they noted that advertisers with a shopping app generated 67% of their transactions on a mobile device.
It gets retailers to wonder whether it’s high time they implemented a mobile application.
In this article; we shall seek to uncover the benefits of having a mobile application, how to get one developed, and what essential features to include that will ensure that it’s ultimately a money-making machine.
Benefits of having a mobile app for your ecommerce store:
Mobile apps boost customer loyalty:
In this overcrowded marketplace, it is becoming increasingly hard to not only grab the attention of users, but also being able to retain it over long periods of time.
Once executed correctly (which we are going to discuss below), mobile applications can boost customer loyalty, with features like personalized recommendations and rewards that always keep them engaged within the application.
Apps are also used for a longer time period than mobile sites according to a survey done by Adobe:
Once your customers have downloaded the application; they will see your brand whenever they scroll past their list of applications
They will also receive app notifications of personalized recommendations that will continuously drag them to interacting with your application.
Ways of increasing brand loyalty within the app:
Enhanced user experience and reduced response rate:
According to surveys that were done by Akamai & Gomez, they found that almost half of all users expect a site to load within two seconds or less.
And that 79% of them would quickly abandon any site that would take a long time to load and heck yeah they would tell their friends about the poor experience they had while trying to buy from your store.
Therefore, speed and user experience is a key factor to increasing or killing your conversion rates.
Mobile apps load much faster than mobile websites since some of the data is partially stored on the device and only a little bit of data is pulled from the server, whereas for a mobile site, it has to load every single time it is accessed.
Users would also expect a smooth, easy to navigate experience.
Increased conversion rates:
Although only the most loyal customers would take the trouble to download a retailer’s mobile application; consumers are attracted to the shopping experience that a mobile application provides once it is downloaded.
In fact, mobile apps show a 3 times higher conversion rate than mobile web and of course much more than desktop.
AI – Artificial Intelligence features that analyze the user’s data and make personalized recommendations as well as predict their next possible purchases keep users coming back to the application; whilst increasing the conversion rate.
Users are also becoming hugely accustomed to the tap to buy/swipe to buy method of Amazon that was initially started by Amazon, which when implemented within a mobile application can automatically boost conversion rates.
How to develop a successful mobile app for ecommerce?
If at this point you are convinced that a mobile application is something you would likely consider building for your ecommerce storefront then in this section; we shall go through each of the features that you would need to ensure that it is a success.
How much does it cost to build an ecommerce mobile application?
The cost of building an ecommerce mobile application largely varies on several factors like:
- Whether the apps are native (built specifically for the device), or whether they are cross platform
- The developers that you choose to work with
- Features you would want to include in the application
And that would determine the resources they allocate to building the application.
We have written a full breakdown on building any application here:
But typically, building an ecommerce application would cost in the range of $5000 to $100000 fully dependent on several factors.
Mobile app development technology is revolutionary and if used with a proper strategy can help boost any business. Following the above steps as a guideline to successfully build and market your app will put all your resources to optimal use and your profits will be worth while.