UI & UX Design is a crucial part of web Development
It’s the 21st-century and the technological advancement that has come up, everybody wants to get the best technology without investing a lot of their time and processing their busy brains. And if you want to create an excellent website for your business, you need to create a design that’s aesthetically pleasing, informative, and easy to navigate. If you even miss one of these components, you may lose clientele and your conversion rates will drop considerably.
Difference between UI and UX
UX or User Experience is basically the feeling a user experiences using your website or app. On the other hand UI or User Interface refers to the various combinations of the design elements and strategies used to create a successful UX. When you are new to the design spectrum it always wise to hire a firm or an experienced freelancer for the job.
Importance of Using UI and UX Design
The basic aim of any business is sales and growth of the business. UX/UI Design plays an important role in making this aim a reality. The user experience and customer satisfaction of a website or an App is what ultimately helps increase conversions. The competition is intense out there with users having lots of alternatives for the products and/ or services offered by you. You have a very short window to attract their attention and make a sale. UI and UX Design play importance in winning the consumers’ trust and confidence. The success of your UI and UX will be measured by the ratio of users that come to your website and number of users that stay.
For nay business regardless of size and age being on the interne means a beautiful and robust UI and UX is a must as first impressions mean a lot online. They can either make or break your business here. Listed below are some of the features of a good UX and UI that will help you to start with.
Features of Good UI/UX
Simplicity: Simplicity is the key here. You design should be elegant enough to look decent and legitimate but simple so people don’t get lost in finding stuff the difficult way. This is a must for social media platforms as not just the techies but even regular people with no tech knowledge use these websites to socialize. Taking example of Facebook and Whatsapp, the designs are very basic with powerful functionality to support its tech. The design is simple, with a balanced use of colors. Check out some the designs by TechTIQ Solutions for industry specific designs with simple and minimal design interventions.
Clarity: Clarity basically means your subject should be very clearly expressed as it is very important for your audiences to understand what you are offering. You design should speak of that. The design elements that you use should facilitate easier and effortless understanding of your products and services. Clear font, names to labels and right navigation buttons for required actions like “buy now” or “add to cart” or “request a quote”. These clear indications of action make user experience a delight.
Feedback/Response: Feedback & Response time is a feature of great social networking website. Feedback is a major pointer in interaction design. This interaction includes various elements such as aesthetics, images, font, color, icons, space, graphics etc. It enables the user to communicate with the product. To see if the desired tasks are completed and what next course of action to perform.
User Assistance: Another important feature that will make your product and services easier to use is User assistance. The information provided when something happens unexpected makes a big difference in user experience. Help guide the user through the simple and easy steps towards a right solution and make them feel resolved and satisfied.
User acceptance is important for your products and services as they are the once who will use them and make your business. Businesses that are successful in creating positive user experiences will generate a large number of loyal customers. In return these customer become advocates of your brand and the high levels of usability that you provide becomes more likely to be recommended.